Google’s Next Big Purchase: DoubleClick - for $3.1 Billion

That’s right, Google has another huge purchase under their belt. This time it’s for the acquisition of DoubleClick Inc. for $3.1 billion dollars in cash! The deal was announced yesterday, and it’s expected to be officially completed by the end of the year.
What’s interesting is that Microsoft was also in on the bidding for DoubleClick and lost big time. I’m sure they’re kicking themselves for letting this one


















