Why wouldn’t Google buy FeedBurner was the question that everybody was asking last week when rumors surfaced that an acquisition was under-way. It makes perfect sense. FeedBurner is known as the RSS Management service that many, many sites use, as well as an advertising service that’s held its own. TechCrunch just reported that in fact, the deal is confirmed and FeedBurner will be receiving a $100 Million Dollar paycheck.
I’m surprised it’s taken as long as it has for a big company to come and sweep FeedBurner off its feet, and my first thought was that the $100 million sounded a bit on the low side considering these facts and statistics (source):
- Total feeds managed: 721,000
- Podcasts and videocasts: 111,383
- Number of publishers: 422,717
- According to Nielsen/Net Ratings, FeedBurner is growing faster than MySpace and Digg with 385% traffic growth.
There’s lots of things that Google could do with FeedBurner, but one thought was that they could integrate RSS statistics into Google Analytics, making Google Analytics the hub for every statistic you could ever want or need.
Any other thoughts on what Google will potentially do with FeedBurner and how they could incorporate it with existing services?
Congratulations to FeedBurner!
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Tags: Google, Web Sites, Acquisition, Feedburner
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I think RSS statistics in Google Analytics is only a matter of time now. Such functionality is already offered in other analytics providers like Clicky. It should be interesting times ahead for Feedburner!
I’m kinda excited to have RSS stats in Google Analytics. It’s just one less web page I have to visit in a days time. And I agree, definitely interesting times ahead for FeedBurner.
I just wonder how the advertising situation is going to be handled. Will Feedburner keep their advertising separate from Google or are they going to merge? I’m wondering because Feedburner’s advertising is based on the number of impressions (views) they receive whereas Google’s are on the number of clicks. Google better handle the company right or there will be a lot of upset people.