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Google Loses #2 Alexa Ranking to…

February 18th, 2008
8 Comments Written by Ashley


Not long ago, Google.com stood at #2 on Alexa.com’s list of most visited websites around the World. They’ve had their #2 spot taken away though and now the list looks like this:

  1. Yahoo
  2. YouTube
  3. Windows Live
  4. Google
  5. MSN

google vs youtube

It’s true, Google lost their spot on the list to their very own YouTube which they acquired back in October of 2006. An interesting article over at Yahoo News speculates that online video sites offer more than just entertainment. Kevin Riley, a web traffic expert and Internet marketer looked into the value that online video sites offer. This is what he had to say:

“As someone who had previously focused on online marketing through traditional search using PPC and SEO, I initially assumed that video sharing sites were going to be a fad with little marketing potential,” explains Riley. “But when I noticed niche content videos posted to these sites were getting a massive number of views and also showing up high in the search engine results pages for relevant keywords, I knew the potential for marketing with videos was about to explode.”

So what does all of this mean? Well, it seems as though people will be looking towards online videos as a new marketing method, and looking for ways to use videos to promote products, web sites, and services.

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  1. Avatar

    Whoa, Y! at #1! It still kinda puzzles me how Y! can be so popular, the clear leader in mail users, and have just so many services, yet it’s practically being declared as dead a HD DVD.

  2. Google (All-Star) Quote this Comment Report this Comment
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    Youtube is owned by Google so don’t they count as 1?
    What is included with Yahoo?

  3. Avatar
    Google wrote:
    Youtube is owned by Google so don’t they count as 1?
    What is included with Yahoo?

    Alexa basis the websites according to domain name. So in Yahoo’s case anything that has the domain yahoo.com will count in their stats, such as mail.yahoo.com which accounts for 46% of their traffic.

  4. Avatar

    Wow that’s weak. What about all the google apps? Doesn’t that help it a lot?

  5. Avatar

    Yahoo is very popular in Asia where they were the first ones to offer decent webmail services. that accounts for its popularity.

  6. Avatar

    It’s just that Yahoo ! use something.yahoo.com and yahoo.co.jp.

    Google went the other way and diluted their presence - google.co.uk, orkut.com, google.fr, google.co.br, google.cl, google.es, google.de, google.pl, google.com.mx, google.com.in, google.com.ar, google.com.pe, google.com.ve, google.ca, google.com.vn, google.com.cn, google.sk, google.com.co, google.it, google.com.th, google.co.jp, googlesyndication.com, google.com.tr, google.com.eg, google.co.hu … and that’s just those in Alexa’s top 100 domains ! Aggregate those and you will find Yahoo! has some way to go.

  7. Avatar
    Dkong wrote:
    Wow that’s weak. What about all the google apps? Doesn’t that help it a lot?

    Many of their services are used by a very small amount of the population.

  8. Avatar

    actually it is only in the global ranking that live.com beats google. because google for other countries are listed as separate web sites (like google.fr) however live.com serves all countries from a single web site

    to do a real comparison you need to add all google sites vs live.com

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