Acer, the Taiwan based computer company, has announced that they are buying Gateway! The acquisition of Gateway for $710 million will make Acer the 3rd largest PC company in the World, overtaking China’s Lenovo. Gateway, which is probably known best for their infamous cow spotted boxes, and Gateway Country retail stores (which failed), is expected to help Acer’s presence in the United States. The acquisition is scheduled to be completed by December.
Gateway’s chief executive, Ed Coleman says:
“Joining with Acer will enable us to bring even more value to the consumer segments we serve and capitalize on Acer’s highly regarded supply chain operations and global reach.”
I remember back in the mid to late 90’s when Gateway was actually a pretty popular brand and their Holstein cow mascot was recognized by just about anyone. Things started to get rough for them after the dot-com bust which is when they tried a variety of things to help increase sales like selling plasma TVs and digital cameras. Then in 2004, they acquired e-Machines which they hoped would help them in the retail aspect of business.
This acquisition sounds like a win-win situation for both sides if you ask me. Acer wants a bigger presence in the U.S. market, and Gateway was really in need of something like this to help get them out of the slump that they’ve been in for many years. Hopefully this also means that the infamous Gateway cow spots will be ditched for a new look that will appeal to more than just those from Iowa where Gateway was actually founded (ahh, now the Cow Spotted boxes make sense!).