It was just a few weeks ago that we were talking about Amazon’s digital video service and it looks like they have finally launched it. The service is called Amazon Unbox which isn’t as catchy as it should be. Maybe there is some sort of meaning behind it that I don’t understand?
You can download a TV show for $1.99 but the movies will still cost you between $10 and $20. Come on, I would expect a little more reasonable pricing on the DVD sales considering people can’t burn them!
I guess it may not be bad for your first TV show that you download because they are offering a $1.99 instant rebate on your first purchase. That isn’t much if you buy a DVD but that is a free show.
News Source: TechCrunch
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Tags: General


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The first guess which comes to my mind with the term ‘unbox’ means you get the item from Amazon without the box via a direct downloaded. Although, ‘unboxed’ would have made a little more sense, but creative nonetheless.
I was thinking the same thing that “unboxed” sounds much better. Unbox just sounds like they stopped mid-thought.
I thought they meant unbox like you would see a car commercial that has a car without keys (just press a button to open doors) and they would say ‘unlock’- like the opposite of lock. So maybe unbox means un-box like the opposite of box since it’s a direct download service.
Ahhh…I like that explanation. Much better than what I was thinking and it actually seems a little more catchy now.
That seems to be a great idea. Now you can download movies you like. But the idea is much nicer if you can download them for free.
I think I heard that Apple will soon start selling movies as well, which will definitely attract the iPod audience.