macbook trophies oscars Microsoft has been such a dominating force in the computer industry that it’s only a matter of time for some worthy competitors to start coming forward. The first time we really saw this happen was with Firefox taking a large chunk of Microsoft Internet Explorer’s market share, and it appears as though Apple might be stepping up to the plate in big ways.




Some recent surveys were done by Paul Carton over at ChangeWave, and some interesting results emerged from the 4,427 consumer responses and 2,204 corporate responses. Here’s a quick summary of what they found:

Consumers:

  • 6% plan to buy a desktop in the next 90 days
  • 8% plan to buy a laptop in the next 90 days
  • 28% of those looking to buy a desktop in the next 90 days plan to buy an Apple
  • 31% of those looking to buy a laptop in the next 90 days plan to buy an Apple

Corporate:

  • 70% plan to buy a desktop in the next quarter
  • 73% plan to buy a laptop in the next quarter
  • 6% of those looking to buy a desktop in the next quarter plan to buy an Apple
  • 7% of those looking to buy a laptop in the next quarter plan to buy an Apple
  • Operating System satisfaction:
    • 53% of Mac OS X Leopard users are very satisfied
    • 44% of Linux users are very satisfied
    • 40% of Windows XP Professional users are very satisfied
    • 8% of Windows Vista Business users are very satisfied

On the consumer front Apple is obviously pushing the right buttons, but they still have to do some work to appeal to the corporate world. What do you think is keeping businesses from using Mac’s? Is it the expensive hardware, the need to dual boot, or something else? It’s interesting though that the most satisfied corporate users are those running Leopard, and yet they aren’t getting their foot in the door at most businesses.

Thanks to everyone who sent this in!