If you go to Ask.com today, be prepared for a completely new search experience with Ask3D. Back in December, they quietly launched AskX which was a polished up version of the current Ask.com that was used for testing the Ask experience of the future.  It was infused with new features, and you’ll notice many of those features in the new Ask3D.

You may be wondering what the 3D stands for as I had.  On the Ask.com blog they explain that no, viewing the site doesn’t require special red and blue glasses. The 3D stands for the three dimensions of searching:

  • Query expression
  • Investigating results
  • Digging deeply into content.

Part of the way that they integrate these three dimensions is through the use of a three paneled interface with each panel holding a variety of those time-saving features. The ask.com homepage itself is very simple and includes a customizable background with 11 different skins to choose from (I chose Azul).

Ask3d1

Search Results

As mentioned, the search results are displayed and divided among three panels. I decided to do a search for Chicago, Illinois.  In the left sidebar, you’ll find the search box along with options for narrowing and expanding the search.  In the main middle section, you’ll find all of your results, and for this particular search, a map (the search was for a city), along with sponsored results.  In the right side-bar there was other helpful information like images, a blurb from Wikipedia on Chicago, what the current weather was, the current time, and the population. It’s a lot of information but it’s divided up and displayed well so that it doesn’t seem cluttered.

Ask3d

One thing I noticed was that there are fewer ads. I use Google on a regular basis for most of my searches, and I must say, they do include a good chunk of sponsored links. As you can see with this search, Google included three sponsored links up at the top and a full right side of sponsored links as well. I really like how Ask3D uses all of the space to present information to the user and include a minimal amount of sponsored results on each page.

Overall, Ask3D is impressive. They did an amazing job on the user-interface. It simply looks good, however, I’m not sure that it will be enough to lure people away from the Search Engine that they are loyal to.

There’s a lot more to Ask3D then what was mentioned here. Go take a look around and let us know your first impressions, I think you’ll like it.

Source: Webware

  1. Chris RossiniAll-StarJune 5, 2007 at 10:26 am

    I like the UI a lot.

    I have to say, even though I use Google, the people at Ask have proved that they are serious about search…They’re constantly improving!

  2. The link needs to be changed to [us.ask.com] It’s only available in America by the look of it.

    The results page looks a hell of a lot like Google!

  3. Thanks for point that out Tom, I’ll go ahead and change the link.

  4. Chris Rossini wrote:
    I like the UI a lot.

    I have to say, even though I use Google, the people at Ask have proved that they are serious about search…They’re constantly improving!

    As much of a diehard fan I am for Google, I’m extremely tempted to switch over to Ask. I tried some real searches for stuff I was looking for today on both Ask and Google, and Ask either provided similar results or better. I think I’ll give it a try for a few days.

  5. Chris RossiniAll-StarJune 6, 2007 at 8:31 am

    [quote comment="97816"]
    As much of a diehard fan I am for Google, I’m extremely tempted to switch over to Ask. I tried some real searches for stuff I was looking for today on both Ask and Google, and Ask either provided similar results or better. I think I’ll give it a try for a few days.[/quote]
    You know…I had the same exact idea yesterday…I figured "Why not give it a try?"…I even like how you can have up to 100 search results on a page. That’s huge!

    One problem though with Ask…speed…Google has them beat. You have to wait a bit for Ask results…and over time, with the amount of searches I do, those seconds add up.

    If Ask catches up on speed, I’ll surely be back.

  6. I did notice some speed issues as well Chris. Particularly with the third column loading. Hopefully that’s something they can improve on because in my opinion, the speed will either make or break them.

  7. Chris, You can actually show up to 100 results with Google as well. Just click on the Preferences link next to the search box. :)

  8. It works for the UK aswell – [uk.ask.com]

  9. Chris RossiniAll-StarJune 7, 2007 at 8:33 am
    Ryan wrote:
    Chris, You can actually show up to 100 results with Google as well. Just click on the Preferences link next to the search box. :)

    Wow!…That shows you how often I go to the Preferences page.

    I can’t believe I missed that. Thanks Ryan. :oops: