BestbuylogoBest Buy is accused of over-charging and deceiving their customers, and as a result, they’re facing a lawsuit.

The lawsuit states that Best Buy used their in-store computers and Intranet system to deceive customers.  For example, a customer goes to the Best Buy website from home and notices a product for sale at a particular price.  Upon going to the store to purchase the item, they notice that it’s priced higher.  After asking a Best Buy associate about the difference in price, the Best Buy employee pulls up a Best Buy website over the stores Intranet that looks exactly like the one the customer saw to prove that the sale didn’t exist.

This is otherwise known as a bait-and-switch scheme to lure the customers in with a great sale price, only to charge them higher in-store prices.  Best Buy does have sales that are good on-line only, however this is in regard to those items that are to be priced the same in-store.

The Connecticut Attorney General’s Office who filed the lawsuit states:

“Best Buy used in-store kiosks to conceal lower online prices and renege on its price match guarantee.  Consumers seeking bargains were led to believe that lower online prices had expired or never existed.  Best Buy treated its customers like suckers, not patrons to be prized.”

Just yesterday on Best Buy’s website, that posted a statement saying that they “adamantly” deny the accusation.Best Buy is being asked to refund their customers along with paying court costs and penalties, and to stop using the practice.

If Best Buy really did use bait-and-switch tactics as the Connecticut Attorney General’s Office outlined, it’s good to see that action is being taken to protect consumers.

Source: Beta News