Somehow, Best Buy managed to persuade Apple into giving them two weeks of the Apple TV all to themselves! As we mentioned yesterday, Apple TVs just started shipping. The deal that Best Buy formed with Apple gives them two weeks to sell the unit before any other retailer (other than the Apple store of course)!
However, during this initial two weeks of exclusivity, Best Buy will be given a limited number, only 3,000 units. With over 800 stores and only 3,000 units? Hmm… I’ll let you do the math with this one. If you’re really wanting an Apple TV, and you don’t have an Apple Store nearby (most people don’t), you’re probably better off purchasing online. Chances are, your Best Buy will only be given one or two, if any.