blockbuster set top box

Well, Blockbuster has apparently decided that it won’t be sitting on the sidelines when it comes to distributing digital media. According to Hollywood Reporter Blockbuster has begun developing a set-top box that will stream movies directly to your home, and an announcement will be made later this month regarding that. As expected Blockbuster didn’t want to comment on the rumor, but a spokeswoman said:

We’re talking to numerous companies and vendors about products, services, alliances and initiatives that can help us achieve our mission to transform Blockbuster into a company that provides access to media content across multiple channels — from our stores, by mail, through kiosks, through downloading, through portable content-enabled devices– so it’s not surprising that there are rumors out there.

The thing that really gets me is that this is going to be yet another box to add to our home theaters. Couldn’t they just partner with cable and satellite companies to help reduce the number of set-top boxes we have cluttering our homes? Having another box merely for streaming sounds like a waste of space.

What’s really going to be interesting is how much they’ll charge to get the box. I don’t think people would fork out too much money to get the actual unit, but maybe they’ll give it out for free if you sell your soul sign a rather lengthy service contract?

Hollywood Reporter [via Engadget]
[image via Flickr]