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How It All Began…

first mac logo Founded in 1976, Apple has continued to change the face of computers as we know them to be today. Apple computers were originally hand-built out of a garage. It began with the Apple I, and has evolved into the Apple as we know it today; whether it’s the MacBook or the MacBookPro. Along with the computer evolving, so has their logo, and slogan. So, let’s take a look back at the beginning of the Apple Logo, and their first slogan!

The very first Apple logo is pictured to the right. It was designed by two of the founders, Steve Jobs and Ronald Wayne, and shows Sir Isaac Newton sitting under an apple tree. This logo was used for several years, until 1976, along with the slogan “Byte into an Apple.”

Then in 1976, Apple moved to the rainbow logo that everybody is familiar with today. Designed by Rob Janoff’, the rainbow stuck around for over two decades, and of course is the silhouette of an apple with a bite taken out of it.(A much improved logo in comparison to the original!) In 1999, the rainbow apple retired,  and a new logo came along. Some of the slogans during those 23 years included:


  •  “Soon there will be 2 kinds of people.  Those who use computers, and those who use Apples.” (Early 80’s)
  • “Changing the world – one person at a time” (Mid 80’s)
  • “The computer for the rest of us” (1984)
  • “Leading the Way” (1984)
  • “There’s no telling how far it can take you (1980’s)
  • “The power to be your best” (1980’s-1990’s)

Moving on to the current logo, it was introduced in 1999 and has been around since then. Ever since 1999, Apple has  stuck with a monochrome logo which is just about the same shape as the rainbow version prior. You can find it on every MAC product, including the ever popular iPod, all over the world. The gray version pictured to the right isn’t the only color in use.  In Mac OS X, the default color is blue. You may have even seen it in red on some of the software packages, and on the iBook, PowerBook G4, MacBook, and MacBook Pro. Some of the slogans since 1999 include:

  • “Think different” (1997-2002)
  • “Switch” (2002-2003)
  • “Get a Mac” (2006)

Apple has surely made a name for themselves. People all around the world can identify the logo of an Apple and associate it with Apple computers. And their commercials humorously depicting the advantages of Macs over PCs are everywhere, with their “Get a Mac” campaign. The look of a Mac has definitely changed, for the better, since their beginnings in a garage back in 1976.