Dell 23Dell started out in 1984 and has evolved into the 25th largest company in the United States according to revenue ($56 billion in 2006). Now to celebrate their 23rd anniversary they are offering some great deals, and there is also a new feature I caught a glimpse of.

The new feature is a review system for people who purchase Dell computers. It gives the customers a chance to say what they think of the system, and whether they would recommend it to other people. Like most rating systems it is based on a score of 1 to 5, and the reviews can be found on each computer that they offer (example):

Dell Rating

The first thing that came to my mind was whether Dell would censor the reviews that people submit to make them look good, but that doesn’t appear to be the case. They offer an option to sort the reviews in various ways with one of them being the lowest ratings first. Most of the ratings seem pretty good, but I did manage to find a few that gave only 1 star for the overall. Putting the fairness of the reviews aside, I do like how they laid it out so that people can see the specs from the computers they purchased:

Dell Review

I wasn’t sure when they had launched this feature because there was no mention of it on their Direct2Dell blog, but then in one of the promotional emails I received last night it gave the current ratings for the computers listed. Underneath the ratings it said that they are as of 5/21/07 which I’m guessing means they just started it 2–days ago. In case you’re wondering, here are some of the deals that they mentioned in the email:

You can also head over to to try and win a Dell XPS M2010 valued at over $4000. They’re giving one out everyday for 23 days (until June 8th) so you’ll need to check back often. In order to get entered in the drawing you’ll have to complete a quick quiz, but all of the answers are on the “Need a hint” page.