Microsoft has started their $300 million ad campaign that, as previously mentioned, features the talent of Jerry Seinfeld. I saw the ad last night, and there has been a lot of talk about the quality of it this morning. Personally I was expecting it to, at the very least, inadvertently show off some things Vista is capable of doing. If you haven’t seen the ad yet take a look and let us know what you think:
TechCrunch managed to get their hands on an internal email that implies this is just the first phase of the campaign, and that some of the future ads will better highlight Vista’s features:
The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series of television ads airs initially in the U.S., and it aims to re-ignite consumer excitement about the broader value of Windows.
Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we’ll go much deeper in telling the Windows story and celebrating what it can do for consumers at work, at play and on-the-go.
I’ll reserve my final judgement about the video until I see what else they come out with, but I don’t think it will become the viral campaign they are hoping for if it continues down this path. Hopefully I’m not the only one who didn’t understand the point that the ad was trying to get across.