11 years after introducing the feedback system, eBay has decided to take a look at it, and make improvements. It is one of the most important elements which drives sales and helps to give sellers their credibility. Currently, their system includes positive, negative, and neutral feedback. It’s pretty cut and dry and doesn’t leave much room for some of the smaller things that potential buyers might want to know, like was the product as described? Did they ship the item promptly?
Feedback 2.0 will the the redesigned system that will still include the positive and negative options, but now it expands and will give buyers the chance to rate sellers on other aspects of the purchase. The additional ratings will be done using a 5–star system rating on the following:
- Was the item as described?
- How was the communication with the seller?
- Was the item shipped promptly?
- Were shipping and handling charges fair?
These new ratings wouldn’t affect a sellers overall feedback, but it would give buyers another way to judge a sellers credibility. Another change will be the addition of the item purchased as well as the price under each feedback rating so that people will know what the feedback was for without needing to click on the item number.
The five star rating system is called “Detailed Seller Ratings” and will debut in the United States sometime this Spring, and in Australia, Belgium, France, India, Ireland, Italy, Poland and the UK over the next few days.
Source: Daily Tech

This arrived in the UK a couple of days ago. I like the ‘Detailed Seller Ratings’ section but I’m not sure about the addition of the name of the purchased item and price. I think that clutters up the feedback page.
I think this 2.0 is great. It will really allow buyers to see how good a seller is. It seems this way a buyer can be more honest and not worry about getting bad feedback in return. This can only help the Ebay community, and cut down on fraud.
Eric Ebay Selling Guide
OMG, they actually listened to their users for once instead of just sending the normal canned message and telling me their system is fine. I’ve complained so many times about the feedback system being inadequate.
I think typically if there was a problem with any one of those areas, people point it out in the feedback anyways. For example, I’ve seen plenty of times where people have left positive feedback like “Item as described, but slow shipping.” This will be a much better way for people to rate sellers on all of the areas that are so important. I think this change was long over-due.
I’m very happy to see eBay improve on this crucial area. On eBay, you live by your reputation. The more descriptive information and transparency (without going overboard) the better.
They definitely needed to break things down like this, and I’m glad to see them do it in an easy-to-understand way. Now if only they could find a way to better filter out the scams that are constantly on there.