We are now starting to get more information about Facebook Connect which shows Facebook’s ability to be innovative and grow. Facebook Connect allows other sites to integrate Facebook’s identity system into their site to simplify things. Several sites have already partnered with Facebook and one of them is Digg. Kevin Rose explained on the Digg Blog that with this new feature, anyone who has a Facebook account will be able to “seamlessly become a Digg user and start sharing and Digging stuff right away.”

At this point there are 24 different partners who have teamed up for the launch of this. Aside from Digg, other partners include CBS, CNET, Twitter, StumbleUpon, Vimeo, Flock, Hulu, Plaxo, Loopt, Kongregate, and more.

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Facebook put together a press release which outlines some of the benefits of using Facebook Connect:

  • Trusted Authentication – easily authenticate into partner sites using their Facebook account
  • Real Identity – leverage their real identity across the Web in a trusted environment
  • Friend Linking – take their friends with them wherever they go, enabling trusted social context anywhere on the Web
  • Dynamic Privacy – assurance that the same privacy settings users have set up on Facebook will follow them wherever they decide to login throughout the Web
  • Social Distribution – share actions on partner sites with friends back on Facebook

We decided to see what people were saying about Facebook Connect on the web and we found Om Malik over at GigaOM talking about how Facebook Connect is a winner. He says, “If Facebook can work with its partners to build interesting use-case scenarios that go beyond simple sign-on, it is quite feasible that Facebook can out-execute Google, MySpace and everyone else with its ID ambitions.”

The Facebook crew even thought to address mobile needs with Facebook Connect coming to the iPhone this fall. Now think about how useful that could be now that people can download all of these Apps that require signing-up for an account. This could really make things consistent and less complicated if iPhone App developers choose to integrate it.

When we stop back to think just for a minute, Facebook is growing and expanding pretty rapidly. Are they the next Google?

Thanks for the tip Natmaster