FeedBurner just announced that because they were acquired by Google they are now able to offer their PRO package at no cost to all users. What kind of goodness does such a package get you? For starters you can get advanced stat tracking that lets you see who has viewed or clicked items in your feed. It also lets you see the "Reach" which is an estimate of how many subscribers interact with your feed on a daily basis.
That’s not all though, you can also get "MyBrand" without paying a dime! As long as you don’t mind playing around with the DNS entries for your site you’ll be able to create your own feed URL. Instead of having an URL that looks like http://feeds.feedburner.com/CyberNet you could have one that looks like http://feeds.cybernetnews.com/CyberNet. This has several benefits to it, with the most significant being a professional-looking feed URL.
So how do you setup the two services? Here’s what you have to do:
- You can turn on advanced stats by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the "Item Views" checkbox to activate these PRO features. When you’re viewing a listing of your feeds you should then see a "PRO" label next to the feeds you have upgraded.
- To get started with MyBrand, sign into FeedBurner, click the "My Account" link in the upper left-hand corner, and then click "MyBrand". I had to email them to setup the MyBrand, and haven’t heard back from them yet. I’m not sure why an email is required, but I’ll play along.
I have a feeling that this will just be the beginning. It is only natural that Google will begin working to combine the FeedBurner statistics with Google Analytics. This would give a central location to monitor both your site and feed stats, and I don’t think there is any denying that this will happen.