XboxhddvdJust a few weeks ago we wrote about Sony’s latest promotion to offer five free Blu-ray movies with a Blu-ray Disc purchase as a method to boost their sales. Now it appears as though Microsoft is following the lead of Sony with their offer of five free HD DVD movies with the newly re-priced Xbox HD DVD Player.

Reuters is reporting that starting on Thursday, the HD DVD player that accompanies the Xbox 360 will receive a price reduction from $199 to $179.  The five free HD DVD movies is valid for those who purchase the player in August or September. If you have an Xbox 360 and you’ve contemplated diving into the high-definition world and pricey movies, now might be a good time to buy.

And while we’re on the subject, I might as well let you know that Target has decided that Blu-ray will be their player of choice to sell come this holiday season. While Blu-ray fans might jump to conclusions that Target has chosen one format over the other intentionally, Target says they haven’t selected a “preferred consumer technology.” They’ll be selling the Sony BDP-S300 which will be priced at $499.