This year Google is taking some time to focus on love. Awe, isn’t that sweet? To be more specific, they’re focusing on “love at first ping.” With Valentine’s Day right around the corner, they were wondering what kind of role Gmail plays in the dating/relationship scene. As you can imagine, it sure does play an important role these days with people doing everything from sending “love”
letters emails to breaking up via none other than Gmail.
Google ended up conducting a national survey to see how Gmail helps spur romance and they say that “the survey affirmed that email is an increasingly important part of our most intimate and personal interactions, and that younger people are leading the charge.“
Love is in the inbox
- 1 in 3 survey respondents noted having emailed a love letter
- Young people indicated they were less averse to showing their affections over email than older adults: only 14% of 18-24 year olds considered email love letters bad behavior, compared to 43% of respondents over the age of 55
- Men were more likely than women to have asked someone out via email (26% versus 16%)
- While 31% of 18-24 year olds thought asking someone out on a date via email was poor form, 42% of respondents aged 55+ felt the same way
Breaking up is hard to do; some get help from email
- 1 in 3 male respondents considered “break-up emails” neutral to good email etiquette, whereas only 1 in 7 female respondents agreed
- 8% of men and 6% of women said they had broken up with someone over email
One last thought about this Valentine’s day stuff. According to Wikipedia, the Greeting Card Association in the U.S. estimates that one billion valentines are sent around the world every single year. That’s a lot of money in cards, not to mention paper, wouldn’t you say? Can you imagine the impact that would be felt in the greeting card industry if everybody were to email their valentines instead?