In the past we have said that it would be nice if Gmail offered the option to create a white list for messages from certain email addresses that should never be sent to the spam folder. We can’t really complain about Gmail’s spam filter because it does a fantastic job catching actual spam, but on occasion it will manage to take a “good” message and put it in the spam folder. If you’re expecting a message, it’s especially frustrating when it gets caught and you don’t think to go check the spam folder. Those days are over because now Gmail has added a new filter option to “Never send it to Spam.”

Here’s how you create a filter with the option to “Never send it to spam”:

  1. Log in to your Gmail account and click “settings”
  2. Next, click the “filters” tab and click “Create a new filter”
  3. Specify the criteria that will be used for determining what to do with a message like who it’s from, who it’s to, the subject, etc. and then click “Next Step”
    create a filter.png
  4. Choose your action – this is where you can select the option to never send it to spam. For example, in step three I entered Ryan’s email address in the “from field” and then chose my action to be “Never send it to Spam.” Anytime I receive a message from Ryan, I am now guaranteed that it will never end-up in my spam folder.
    gmail filter.png

As Google Blogoscoped points out, we’re not quite sure how long this has been around but it’s definitely something we haven’t noticed before.