Last week we wrote about how you could avoid traffic jams with Microsoft’s new Clearflow technology, a project that had been in the works for over five years. It’s not even been a week since Clearflow launched and now Google has launched their own version of a traffic predicting system. After reviewing both, each has its strengths and weaknesses.

The nicest feature about Google’s traffic avoiding system is that there’s a drop-down menu for a day and then a slider for the time so that you can choose a day and time that you’ll be going through a particular area to see what traffic might be like. They use data from past conditions to give you a rough estimate. Choosing a day and time is something that Microsoft unfortunately does not offer. One point goes to Google here.

 google traffic conditions

What  Google doesn’t offer is a re-routing feature which is something that Microsoft does offer. Microsoft allows users to have the system choose a route or receive an alternate route based on four years worth of real-world traffic data. The Clearflow technology is available in 72 cities while Google’s traffic system is available in only 30 major US metropolitan areas and partially in others. One point goes to Microsoft here.

To use the traffic prediction feature in Google Maps, just click on the Traffic button (which has been there for a while in certain cities) and if you’re in a supported city, you’ll be able to select a day and time that you’d like to see traffic conditions for.

Overall I wouldn’t say that Microsoft’s or Google’s system is superior to the other. They’re both useful for certain things and it’ll definitely be interesting to see how traffic predicting technology improves in the future.

Source: Google Operating System

  1. This is very interesting stuff. I guess using both Google’s and Microsoft’s technologies in combination would be an option, taking the best out of both tools. It will surely be interesting to see how this will evolve, and if this technology could evolve in Europe and other areas as well.

  2. I would like to be able to tell them what date and time I’m starting my trip and have the system m consider all possibilities like if the trip is during a holiday or any major event is taking place (like a ball game). If they traffic prediction detects any a major delay (based on what I consider to be “major”) then offer an alternate route.

  3. Sarah wrote:
    This is very interesting stuff. I guess using both Google’s and Microsoft’s technologies in combination would be an option, taking the best out of both tools. It will surely be interesting to see how this will evolve, and if this technology could evolve in Europe and other areas as well.

    I’m sure Europe is next on the list! And you’re right, using both in combination would probably give you the best results.

    CoryC wrote:
    I would like to be able to tell them what date and time I’m starting my trip and have the system m consider all possibilities like if the trip is during a holiday or any major event is taking place (like a ball game). If they traffic prediction detects any a major delay (based on what I consider to be “major”) then offer an alternate route.

    Part of what you’re wanting is very close to what Microsoft has already done, except they don’t offer you the option to select the date and time you’ll be starting your trip. Microsoft looks at factors like sporting and other events that may be going on that could snarl up traffic, and then alternate routes are offered. If Microsoft could fine-tune what they have, theirs would definitely be superior to Google’s.