When we recently read news of Google’s new Lively service, it kinda threw us for a loop because it just does not sound like something Google would do. Lively is like Google’s own Second Life, it’s a place to go for a 3D virtual experience. Users Download Lively for free (Windows only at the moment), and then use Firefox or Internet Explorer to exist in their virtual world. Websites and blogs across the web will be able to embed a Lively room on their sites that visitors will be able to enter. Google has also teamed with Facebook to allow people to enter there as well, and eventually it will work with MySpace too.
So what made Google decide to do something like this? Maybe advertising? That’s what we thought until Google confirmed that they wouldn’t be selling advertising in Lively. Perhaps it’s just to get more people using Google’s services which can ultimately result in more money for Google?
People will get involved with Lively by creating an avatar, creating various spaces that they can decorate, and visiting other rooms. They’ll even be able to have televisions in their rooms playing user-selected videos from YouTube. According to Google, “The Lively team wants to help people experience another dimension of the web. We hope you will use the product to express yourself with and without words, and to do this in the places you already visit on the web.”
With Google covering so many industries on the web, it leaves us wondering what they would possibly do next. We turned to Hitwise to see if they had any thoughts on this and it looks as though if Google wants to do it all, they’d turn to something in the automotive, government, or music industry next.
To get started, go to www.lively.com or checkout some of the rooms to see if any of them would be interesting to you. We haven’t decided if we’ll be creating a CyberNet Room quite yet, but we’ll let you know if we do.