Last week it was DoubleClick, this week it’s Marratech. Google has just announced their acquisition of Marratech , developers of web and video conferencing software. Their main competitors would be WebEx (recently acquired by Cisco), Microsoft Live Meeting, and Adobe Connect.
Web conferencing is the newest way to share images, documents, and business plans with a group of people by holding live e-meetings, which is why this purchase makes sense. Google is getting their hand into a little bit of everything so that eventually, people won’t have any reason to go anywhere else but Google for web the web services that they want.
I could see them integrating this into their Google Apps Premier, or even into Google Docs and Spreadsheets. It uses Java, and it’s available for Windows, Mac, and Linux platforms which makes it extremely versatile.
Participants of the web and video conferencing are able to see each other with the use of web cameras, and they’re able to record and playback the meetings later on. It would also be great if they made it easy to get the conference up on Google Video in just a few clicks for those who weren’t able to attend.
In their announcement, Google says that this will “enable from-the-desktop participation for Googler’s in video-conference meetings wherever there’s an Internet connection.”
Google also just released their first quarter results and reported revenue of a whopping $3.66 billion! That’s an increase of 63% compared to first quarter of last year, and an increase of 14% compared to 4th quarter of 2006.
Just as their revenue is coming in, it’s going right back out with all of the recent acquisitions. It reminds me of a recent article over at Google Blogoscoped titled “Google Acquires Internet (May 2017).”
It was a mock-up press release where he “quotes” Google CEO Eric Schmidt saying “With the acquisition, we can increase the speed of indexing as everything will already be on our servers by the time it’s published.”
Followed by Larry Page saying, “We realized it’s not very cost-effective to buy the Internet in smaller portions.”
Google seems to be on an acquisition kick, so who’s in queue next?