Firefox is definitely known for having some pretty crazy and viral marketing plans so it looks like Microsoft felt like they had to step it up a notch. They are now taking their advertising campaign to the road in hopes of letting the world know about the new Internet Explorer 7!
IE 7 reportedly received 3 million downloads in just the first four days and with Firefox 2 officially being released under 24 hours it makes you wonder how they are doing. The Firefox download counter feed says that there have been 234,680,290 downloads total but I forgot to check what it was at before the new release. :(
I wonder what Mozilla plans to do for a unique marketing campaign to give people a little push to make the switch. I guess the first thing they did do was create some cool new buttons!