Most of you are familiar with Google Trends by now, it’s Google’s application for telling you what’s hot around the web as far as search queries go. It launched into Google Labs back in mid-2006 and since then they’ve added some features to it every now and then. If you understand what Google Trends is, you’ll probably be wondering why it is that Google just launched Google Insights as a separate application. This is something that they could have easily integrated into trends, but they didn’t. So what is it?
Google Insights allows you to “see what the world is searching for.” Unlike Google Trends, Google Insights looks as though they are trying to cater to advertisers and businesses. They say, “With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames.” If you were an advertiser trying to figure out geographical regions to target and what people are interested in, Google Insights would be a great tool to have at your disposal.
We decided to search for Apple iPhone since that’s been a hot topic lately. Once I entered my search term (which you can add multiple terms, if you’d like) I could filter it by location, time, or category. I decided to filter it only by time – filtering by the last 90 days. Here are the results I got:
Interestingly enough, we found that the number one place where people are interested in the iPhone is India, a country where the device isn’t even available yet, followed by Sri Lanka and Nigeria.
Another interesting feature we found was that once you perform a search, next to the graph you’ll see a little box with a lightbulb that says, “See worldwide top rising searches by clearing the search terms.” We did this and found the top rising searches from 2004 to the present include:
- you tube
Overall we’d say Google Insights for Search is a nice tool to have if you are an advertiser, but it would have made sense for Google to integrate it into Google Trends.