Have you ever been sitting in the train station bored out of your mind? Well, this is a simple solution for that. The video above is a good demonstration of advertisements that will probably become more prominent over time.
There are several different advertisements that you will see while watching the video. They cleverly interact with people as they are stepped on. The advertisement for orange juice (about 30 seconds into the video) shows a ripple effect on the image which makes it look like someone stepped in a puddle. After about 1 minute and 20 seconds you will see an advertisement where people kick around blocks on the ad.
While this may not intrigue you that much it definitely catches the attention of young children. While watching the movie you will see several children walking over the advertisements on purpose because they think it is fun. It wouldn’t surprise me if we started to see these popping up in department stores around the toy aisles.
News Source: TechEBlog
Wow, I’m no child, but if I were at that train station and saw that ad, I would definitely go step on it and kick it around and stuff. That looks like so much fun. =D
nice! looks interesting. where is this by the way ? what city, country ?
It actually comes out of a startup called Reactrix. Google for them.
Where are these images from ?
Who developed this “tool” ?
Nope, not this one Jason.
You can clearly see GroundFX written somewhere on the video and GroundFX is the brand used by GestureTek for their system. You can also check Catchyoo which is providing a similar system but seemingly cheaper and easier to install ([catchyoo.com])
Digital Artists have been doing stuff like this for a good while. It’s cool that advertising are now developing it.
Though comparitivly, this is where the artists were about 5 years ago.
Processing.org & we-make-money-not-art.com have loads of cool stuff like that, if you’re interested in find out more.
i saw this at my mall it was kool
OMG, WOW, if only they could have that at liverpool street london! instead of the boring “Turn you bluetooth on if u dare!” i mean come on! WOW ! WELL DONE!
This is in Singapore. One of the MRT (Subway) station.
We have such airvertising here in Japan as well. Not so common yet but it is growing.
I am certain that these forms of airvertising will be commonplace within the next 5-7 years.
this is not new, we have the same thing in a mall here in san diego, ca. the one here switches between games that you can interact with like soccer and air hockey.
This is an amazing idea. I think that people are sick of the online shoot-the-dog-win-an-ipod interactive ads, but this kind of ad is completely different.
Brilliant!
I saw this recently at a mall in Danvers, Massachusetts. Very cool. A majority of the adults ignored it, or it didn’t register for them as something interesting- that was at least as intriguing as the display!
At my local mall they have something very much like this just for kids, and the kids love it so much so that they crowd the entire surface of the projection.
I’m not quite sure if we’d seem them in toy isles, wouldn’t that distract the childern from oggling the toys merchandisers want to sell. If anything it would be a boon to parents who want their kids to be distracted from actually exploring, wanting and nagging their parents to buy something.
They had one of these at my local mall in a Sam Goody, nothing new to me
I’ve seen some very interactive ones including ones where you could paint on the surfaces (my friend jumped onto it and landed on his stomach to create a snow angel of sorts)
very fun