iphone sdk Apple just got done wrapping up the iPhone SDK event that they had scheduled for today, and they actually had quite a bit to say. about half of the time was dedicated to enterprise users who have been wishing for Exchange support, and the other half walked the attendees through how the SDK was going to work. And they of course had some applications to demo which we’ll cover below.

Note: All images are compliments of Gizmodo’s live blogging from the event.

In this article you’ll find details on the enterprise announcements, iPhone SDK, iPhone SDK demonstrations, and the general availability of everything.

–Enterprise Goodies–

Apple announced today that the iPhone 2.0 software update will add support for Microsoft Exchange ActiveSync. This includes:

  • Push email
  • Push calendar
  • Push contacts
  • Global address list
  • Cisco IPsec VPN
  • Certificates and Identities
  • WPA2 / 802.1x
  • Enforced security policies
  • Device configuration
  • Remote wipe

This announcement was expected, but even Microsoft had some positive things to say about the iPhone in their own press release. One thing that struck me from Microsoft’s press release was them saying that after “the iPhone launched, it quickly became one of the best selling phones on the market.” I wonder what kind of courage they had to muster up to say that? ;)

–iPhone SDK–

The iPhone SDK is what developers have been waiting for so that they can start building the wicked-cool apps for the iPhone.

Here’s what developers need to know:

  • The SDK is available for free starting today.
  • It will cost $99 to publish an application.
  • If you plan on charging for the program Apple will keep 30% of the revenue.
  • You don’t have to pay anything for hosting or credit card processing.
  • If you are charging for your apps Apple will pay you on a monthly basis.
  • They have a $100 million iFund to help developers. It’s kinda like Google’s $10 million fund for Android.
  • No pornographic of malicious applications are allowed.

Here’s what consumers need to know:

  • You’ll be able to install apps right from your iPhone using the new App Store, or you can use iTunes.
    iphone app store
  • Applications offered for free by the developers will not cost a thing to download and install.
  • Applications will automatically be updated when a new version is made available.

–iPhone SDK Demos–

Of course Apple had to get some applications ready for the announcement so that they could get the ball rolling, and they did just that. Here’s a rundown of the apps they demonstrated:

  • Image distortion – Shows off the ability to retrieve images stored on the phone, and then manipulate them using your fingers.
    iphone image distortion
  • Touch Fighter – Tilt the iPhone to steer your plane, and touch the screen to pick where you want to shoot.
    iphone touch fighter
  • Spore – This is a mobile rendition of the much anticipated Spore game that is supposed to be released for the PC in September of this year.
    iphone spore
  • SalesForce.com – Geared towards sales gurus out there. This monitors monthly sales and keeps track of the things that you need to do.
    iphone salesforce
  • AIM – I was a bit disappointed that there wasn’t a cross-network instant messaging application announced, but at least we know that it will be possible to create one that looks great. This is an AOL Instant Messenger client:
    iphone aim
  • Epocrates – This is an application for doctors that lists details about all of the different medications available.
    iphone epocrates
  • Super Monkey Ball – What would the iPhone be without this game?
    iphone supermonkey ball 


  • Apple doesn’t have the iPhone 2.0 software quite ready for release at this time, and they are looking for enterprises to start testing it. You can apply to be accepted into the iPhone Enterprise Beta Program so that you can get the nifty Exchange support, and all of the good stuff that goes along with it.
  • The iPhone SDK is available starting today from Apple’s Developer Site.
  • The iPhone 2.0 firmware will be available to the general public by the end of June 2008. That’s not as soon as I was hoping for, but I’m sure Apple is trying to make sure that it gets done right.
  • iPod Touch users… I’m sorry to be the one to break it to you but you’ll have to pony up some money to get the update. Steve Jobs declined to say how much the update was going to cost, but judging by the last update I would say that it will be at least $20.

Here is the Apple Press Release covering all of the announcements.