Pretty big news was just released by MacRumors.com which mentions a recent notice that Apple sent out to all iTunes partners who sell music on the iTunes store. The message said:
Many of you have reached out to iTunes to find out how you can make your songs available higher quality and DRM-free. Starting next month, iTunes will begin offering higher-quality, DRM-free music and DRM-free music videos to all customers.
That’s right! Apple will be offering music publishers the chance to make their content DRM-free! Is this finally the momentum that is needed to fully eliminate DRM? I’m thinking that it could be since companies and artists will want to compete with each other.
All of this has started because EMI (an independent music company in London) drew up a deal to have their entire catalog of music placed on iTunes store without the DRM, and at higher quality. That is something many independent artists have requested since it will encourage users to buy their music.
Now we just have to hope that this will spark a domino effect…and that DRM will come tumbling down!