Is Google overrated? Well, it probably depends on who you’re talking to, and it’s arguable either way. Recently, Donna Bogatin of ZDNet, and Danny Sullivan of SearchEngineLand.com debated over this very issue. I’ll leave it for you to decide, but here’s some of what they had to say.
The debate started with Donna pointing out that Google is not what you’d considered a well-rounded company simply because they rely on 99% of their revenues to come from their search. I had never heard this before, and I assume it’s true which is pretty astounding. They have a whole line of services, yet all of them combined make up for 1% of their revenue?
Danny’s reply was that really, it’s not unusual for companies to rely on one product as long as it can grow, and has competition. Afterall, Google is a Search Engine company, that’s how they got their start, and that’s what they’re best at. Is there anything wrong with the fact that 99% of their revenue comes from what they’re best at?
Another issue brought up was Google’s PageRank software. Donna says that Google claims they are “democratic” by providing relevant information on the web, but yet people turn to AdWords to help boost the number of links pointing to their site to give their “rates” a boost. Danny’s reply? He says Google is as good or better than competition. If people are happy with what they’re getting, they’ll have no reason to switch.
People must be satisfied, if I got a quarter for the number of times people said “I Googled _____ and found out that _______” ,I would be rich. The term “ I Googled” is said over and over again.
Lastly, Donna says:
Google is fueled by an unsustainable business model: the selling of ads against content it doesn’t own. Millions of businesses and individuals “voluntarily” fork over proprietary content and personal data to Google every day, selling themselves and their assets short–while Google’s market cap balloons.
It’s a valid point, and one that I haven’t thought about. So with that, is Google overrated?