It’s Friday night and your wallet is empty. You’re broke but you don’t know what to do. No worries, you don’t have to sit home bored without anything to do because Apple has come to rescue you! Starting every Thursday, the iTunes store will put up a movie to rent for just 99 cents. This is going to be a weekly deal. Every Thursday through Monday, the movie will be available for the low price of 99 cents and once you rent it, you still have the typical 30 days to watch it.

iTunes movie rental

This could really give a boost to iTunes rentals because at 99 cents, people might be more inclined to give it a try. While it’s only one select movie per week, it’s something to do on the weekend if you’re a little low on cash or you’re simply bored. Apple’s selection this week is a movie from Paramount Pictures titled The Hours. It came out back in 2002, so it appears as though the deal each week won’t be for something more recent. They do provide a link to view the trailer and the plot summary though, so that helps give you an idea if the movie is something you’ll like.  Either way, whether you like it or not, it’s just 99 cents so you won’t feel like you’ve lost money.

Sounds like a great move by Apple…

Source: TUAW