Several weeks ago we wrote about how Microsoft is serious about improving their brand by hiring a well-known firm, Crispin Porter & Bokusky, to help them find ways to improve the way people view Microsoft. Now we’re getting a few more details about what the firm is going to be doing for them. Microsoft knows that those Mac vs. PC commercials are causing an impact on the sales of Vista, so with their campaign, they are going to try and let consumers know that the “time of worry is over” in regards to buying Vista. Microsoft wants people to understand that Vista isn’t as bad as Apple makes it sound.
Brad Brooks, VP of Windows Vista consumer marketing talked earlier this week about how Microsoft may have made some mistakes with the initial launch of Vista. He said, “we broke a lot of things. We know that, and we know it caused you a lot of pain. It got customers thinking, hey, is Windows Vista a generation we want to get invested in?” Then he talked about their noisy competitor, Apple, and said, “We’ve got a pretty noisy competitor out there. I’m a Mac… and I’m a PC commercials criticize Windows Vista. You know it. I know it. It’s caused some impact. We’re going to start countering it. They tell us it’s the iWay or the highway. We think that’s a sad message. Software out there is made to be compatible with your whole life.”
It’ll definitely be interesting to see what kind of advertising campaign they come up with and how they will tell “the real story” about Vista. We know it’s not as bad as everybody makes it out to be, but will it be easy to convince some of the general population that it’s okay to buy? So far Apple’s campaign seems to be working with about 2.5 million Macs shipped in the Spring which is 3.2 times the predicted industry average.
It’s about time Microsoft fights back against Apple, isn’t it?