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	<title>Comments on: Microsoft Forking Out $$$ to Lure in Search Users</title>
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	<link>http://cybernetnews.com/microsoft-forking-out-to-lure-in-search-users/</link>
	<description>Technology News</description>
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		<title>By: Fred</title>
		<link>http://cybernetnews.com/microsoft-forking-out-to-lure-in-search-users/comment-page-1/#comment-138201</link>
		<dc:creator>Fred</dc:creator>
		<pubDate>Thu, 22 May 2008 01:32:45 +0000</pubDate>
		<guid isPermaLink="false">http://cybernetnews.com/?p=12706#comment-138201</guid>
		<description>Do we really care how many searches conducted on a search engine? No, we only care how many PROFITABLE searches conducted. However, in current market status, more searches conducted on a search engine overall also mean more profit because current CPC (Cost Per Click) model is based on statistical measures.

What happens if Microsoft lures away those profitable search activities (searches conducted with purchase intentions) from Google? If this really happens, Google will become a non-profit DO-NO-EVIL public facility.</description>
		<content:encoded><![CDATA[<p>Do we really care how many searches conducted on a search engine? No, we only care how many PROFITABLE searches conducted. However, in current market status, more searches conducted on a search engine overall also mean more profit because current CPC (Cost Per Click) model is based on statistical measures.</p>
<p>What happens if Microsoft lures away those profitable search activities (searches conducted with purchase intentions) from Google? If this really happens, Google will become a non-profit DO-NO-EVIL public facility.</p>
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		<title>By: CoryC</title>
		<link>http://cybernetnews.com/microsoft-forking-out-to-lure-in-search-users/comment-page-1/#comment-138199</link>
		<dc:creator>CoryC</dc:creator>
		<pubDate>Thu, 22 May 2008 00:09:29 +0000</pubDate>
		<guid isPermaLink="false">http://cybernetnews.com/?p=12706#comment-138199</guid>
		<description>it must be getting lots of traffic because the site is down:

Redirect Loop

Firefox has detected that the server is redirecting the request for this address in a way that will never complete.

The browser has stopped trying to retrieve the requested item. The site is redirecting the request in a way that will never complete.

    * Have you disabled or blocked cookies required by this site?
    * NOTE: If accepting the site&#039;s cookies does not resolve the problem, it is likely a server configuration issue and not your computer.</description>
		<content:encoded><![CDATA[<p>it must be getting lots of traffic because the site is down:</p>
<p>Redirect Loop</p>
<p>Firefox has detected that the server is redirecting the request for this address in a way that will never complete.</p>
<p>The browser has stopped trying to retrieve the requested item. The site is redirecting the request in a way that will never complete.</p>
<p>    * Have you disabled or blocked cookies required by this site?<br />
    * NOTE: If accepting the site&#8217;s cookies does not resolve the problem, it is likely a server configuration issue and not your computer.</p>
]]></content:encoded>
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	<item>
		<title>By: Ryan</title>
		<link>http://cybernetnews.com/microsoft-forking-out-to-lure-in-search-users/comment-page-1/#comment-138186</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Wed, 21 May 2008 19:02:34 +0000</pubDate>
		<guid isPermaLink="false">http://cybernetnews.com/?p=12706#comment-138186</guid>
		<description>&lt;div class=&quot;commentquote&quot;&gt;&lt;a href=&quot;#comment-138184&quot; rel=&quot;nofollow&quot;&gt;Omar Upegui wrote:&lt;/a&gt;&lt;blockquote&gt;If this business model works, it would be great.  For example I was interested in buying a digital camera (Canon PowerShot A720) at Amazon for $199.99.

At &lt;b&gt;Microsoft’s Cash Back&lt;/b&gt; I found a company (JR.com) selling the same camera for $178.88 plus a 5% cash back discount or Net Price of $170.89.&lt;/blockquote&gt;&lt;/div&gt;
That&#039;s great to hear. If you can save an extra buck or two here and there then why the heck not?

&lt;div class=&quot;commentquote&quot;&gt;&lt;a href=&quot;#comment-138185&quot; rel=&quot;nofollow&quot;&gt;Change wrote:&lt;/a&gt;&lt;blockquote&gt;I doubt this will make a lot of people loyal to WLS if their quality doesn’t just improve. Instead, a lot will probably just use this to get discounts.. so if it’s worth it to MS that some people will get more experience with WLS?&lt;/blockquote&gt;&lt;/div&gt;
But I doubt Microsoft is really losing anything by doing this. All they&#039;re probably doing is forking over the money they would have gotten from the companies for the referral. If they can get more users in the end by doing so then more power to them.</description>
		<content:encoded><![CDATA[<div class="commentquote"><a href="#comment-138184" rel="nofollow">Omar Upegui wrote:</a><br />
<blockquote>If this business model works, it would be great.  For example I was interested in buying a digital camera (Canon PowerShot A720) at Amazon for $199.99.</p>
<p>At <b>Microsoft’s Cash Back</b> I found a company (JR.com) selling the same camera for $178.88 plus a 5% cash back discount or Net Price of $170.89.</p></blockquote>
</div>
<p>That&#8217;s great to hear. If you can save an extra buck or two here and there then why the heck not?</p>
<div class="commentquote"><a href="#comment-138185" rel="nofollow">Change wrote:</a><br />
<blockquote>I doubt this will make a lot of people loyal to WLS if their quality doesn’t just improve. Instead, a lot will probably just use this to get discounts.. so if it’s worth it to MS that some people will get more experience with WLS?</p></blockquote>
</div>
<p>But I doubt Microsoft is really losing anything by doing this. All they&#8217;re probably doing is forking over the money they would have gotten from the companies for the referral. If they can get more users in the end by doing so then more power to them.</p>
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		<title>By: Change</title>
		<link>http://cybernetnews.com/microsoft-forking-out-to-lure-in-search-users/comment-page-1/#comment-138185</link>
		<dc:creator>Change</dc:creator>
		<pubDate>Wed, 21 May 2008 18:59:05 +0000</pubDate>
		<guid isPermaLink="false">http://cybernetnews.com/?p=12706#comment-138185</guid>
		<description>I doubt this will make a lot of people loyal to WLS if their quality doesn&#039;t just improve. Instead, a lot will probably just use this to get discounts.. so if it&#039;s worth it to MS that some people will get more experience with WLS?</description>
		<content:encoded><![CDATA[<p>I doubt this will make a lot of people loyal to WLS if their quality doesn&#8217;t just improve. Instead, a lot will probably just use this to get discounts.. so if it&#8217;s worth it to MS that some people will get more experience with WLS?</p>
]]></content:encoded>
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		<title>By: Omar Upegui</title>
		<link>http://cybernetnews.com/microsoft-forking-out-to-lure-in-search-users/comment-page-1/#comment-138184</link>
		<dc:creator>Omar Upegui</dc:creator>
		<pubDate>Wed, 21 May 2008 18:51:53 +0000</pubDate>
		<guid isPermaLink="false">http://cybernetnews.com/?p=12706#comment-138184</guid>
		<description>If this business model works, it would be great.  For example I was interested in buying a digital camera (Canon PowerShot A720) at Amazon for $199.99.

At &lt;b&gt;Microsoft&#039;s Cash Back&lt;/b&gt; I found a company (JR.com) selling the same camera for $178.88 plus a 5% cash back discount or Net Price of $170.89.

I would receive a cash back from Microsoft of $8.99 just for buying the camera from one of their registered retailers.  &lt;b&gt;Bottom Line:&lt;/b&gt;  A better deal at JR.com plus a cash back of $8.99.  Not bad if you ask me.

The availability of digital cameras at &lt;b&gt;Microsoft Cash&lt;/b&gt; was huge....I mean huge!</description>
		<content:encoded><![CDATA[<p>If this business model works, it would be great.  For example I was interested in buying a digital camera (Canon PowerShot A720) at Amazon for $199.99.</p>
<p>At <b>Microsoft&#8217;s Cash Back</b> I found a company (JR.com) selling the same camera for $178.88 plus a 5% cash back discount or Net Price of $170.89.</p>
<p>I would receive a cash back from Microsoft of $8.99 just for buying the camera from one of their registered retailers.  <b>Bottom Line:</b>  A better deal at JR.com plus a cash back of $8.99.  Not bad if you ask me.</p>
<p>The availability of digital cameras at <b>Microsoft Cash</b> was huge&#8230;.I mean huge!</p>
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