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	<title>Comments on: Microsoft Serious About Improving Their Brand</title>
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		<title>By: Ashley</title>
		<link>http://cybernetnews.com/microsoft-serious-about-improving-their-brand/comment-page-1/#comment-139499</link>
		<dc:creator>Ashley</dc:creator>
		<pubDate>Thu, 19 Jun 2008 18:31:51 +0000</pubDate>
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		<description>&lt;div class=&quot;commentquote&quot;&gt;&lt;a href=&quot;#comment-139451&quot; rel=&quot;nofollow&quot;&gt;Michael Dobrofsky wrote:&lt;/a&gt;&lt;blockquote&gt;MS hiring a firm just means fluff and flash over substance. Just make good sh1t and people will come, MS.&lt;/blockquote&gt;&lt;/div&gt;
Marketing and branding are certainly going to play a role though! If a brand if viewed positively, people are going to be more willing to buy.</description>
		<content:encoded><![CDATA[<div class="commentquote"><a href="#comment-139451" rel="nofollow">Michael Dobrofsky wrote:</a><br />
<blockquote>MS hiring a firm just means fluff and flash over substance. Just make good sh1t and people will come, MS.</p></blockquote>
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<p>Marketing and branding are certainly going to play a role though! If a brand if viewed positively, people are going to be more willing to buy.</p>
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		<title>By: Anonymous</title>
		<link>http://cybernetnews.com/microsoft-serious-about-improving-their-brand/comment-page-1/#comment-139473</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 19 Jun 2008 07:12:02 +0000</pubDate>
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		<description>Sounds funny. I&#039;m on a marketing course ringht now and we talked about this. Companies reacts to changes in brand top100 lists too much. There is absolutely no way to make a list that is the only true. It is always just a result from some analysis and MS is still in top3 in many cases.</description>
		<content:encoded><![CDATA[<p>Sounds funny. I&#8217;m on a marketing course ringht now and we talked about this. Companies reacts to changes in brand top100 lists too much. There is absolutely no way to make a list that is the only true. It is always just a result from some analysis and MS is still in top3 in many cases.</p>
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		<title>By: Michael Dobrofsky</title>
		<link>http://cybernetnews.com/microsoft-serious-about-improving-their-brand/comment-page-1/#comment-139451</link>
		<dc:creator>Michael Dobrofsky</dc:creator>
		<pubDate>Wed, 18 Jun 2008 23:09:49 +0000</pubDate>
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		<description>MS hiring a firm just means fluff and flash over substance. Just make good sh1t and people will come, MS.</description>
		<content:encoded><![CDATA[<p>MS hiring a firm just means fluff and flash over substance. Just make good sh1t and people will come, MS.</p>
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		<title>By: Andrew</title>
		<link>http://cybernetnews.com/microsoft-serious-about-improving-their-brand/comment-page-1/#comment-139449</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Wed, 18 Jun 2008 23:02:02 +0000</pubDate>
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		<description>I agree with devari. Also maybe marketing? I haven&#039;t seen that much Microsft Ads compared to Mac Ads from where I live. (Iowa) Maybe it&#039;s just where I live?</description>
		<content:encoded><![CDATA[<p>I agree with devari. Also maybe marketing? I haven&#8217;t seen that much Microsft Ads compared to Mac Ads from where I live. (Iowa) Maybe it&#8217;s just where I live?</p>
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		<title>By: devari</title>
		<link>http://cybernetnews.com/microsoft-serious-about-improving-their-brand/comment-page-1/#comment-139446</link>
		<dc:creator>devari</dc:creator>
		<pubDate>Wed, 18 Jun 2008 22:04:05 +0000</pubDate>
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		<description>improving brand will be useless without improving the &#039;quality&#039; of their product</description>
		<content:encoded><![CDATA[<p>improving brand will be useless without improving the &#8216;quality&#8217; of their product</p>
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