In March 2007 Microsoft decided to give users even more of an incentive for using their Windows Live Messenger service. They started an initiative called I’m where part of the ad revenue would be shared from one of ten charities that you could pick from. Since the project’s inception chatty Windows Live users like yourself have managed to raise over $1.4 million, and the first year’s worth of money (totaling over $1.3 million) is already being distributed to the charities. As of August 2007 they had only raised $35,000, which means a lot of people have signed up for the program since then.
They didn’t mention specifically how much each of the ten charities would receive, but they did give a ballpark figure saying that each one will get over $100,000. That’s definitely not too shabby considering that it takes no additional effort on your part!
How do you join the I’m initiative? It’s very simple, and Ashley has actually already provided instructions on how to do so. The first thing that you’ll want to do, however, is pick which of the ten charities you want to support:
- American Red Cross
- Boys & Girls Clubs of America
- The Humane Society of the United States
- National AIDS Fund
- National MS Society
- Sierra Club
- Susan G. Komen for the Cure
Give yourself a pat on the back if you are part of the program. You deserve it! ;)