When I went to take a look at My Way, one of my first thoughts was that it looked a lot like the old Yahoo! I looked at it for another minute and realized it was really similar to any search engine but with one major difference…. there are no banners or overwhelming advertisements to get in my way. 


They’ve partnered with some of the major search providers including Google, Ask.com, Yahoo! and LookSmart to form one compact search engine. They separate each search engine’s results into tabs. Talk about making good use out of tabs! My Way’s mission is to provide this service without the overload of advertisements. They compare the Internet as an expressway at rush hour — “slow moving and filled with obstacles, requiring that you navigate through the unwanted and the unexpected,” instead of a superhighway.

Another great feature about My Way is the simple customization. There’s  lots of customization you can do from colors and themes to the content and email set-up. You’re given the option to set up POP accounts so you’re able to send, receive, and compose email right from your “My Way” site. You can also add the My Way speedbar to your web browser so that you’re able to search from anywhere on the web (similar to Google).

Additionally, if you already use Yahoo or MSN, you can import your portfolio, bookmarks, and even email addresses into your new account.  Without the banners, it makes you wonder how they profit? They make money by identifying sponsored listings and text links.  In all of the searches that I made, they are very discrete and marked well.

Above all, the customization (one example shown above) and elimination of adds truly makes this a useful site that is starting to grow on me.  I also think the implementation of tabs is wonderful. Give it a few minutes, play around with it, and I think you’ll probably agree that My Way has started something good here. I’m anxious to see where they’re headed!

Thanks ffextensionguru for the tip!

There Are 16 Comments

  1. It sounds interesting, but I’m totally fine with Google – when the ads are there they’re unobtrusive enough, and with the right Firefox extensions they don’t appear at all.

    • It doesn’t bother you that you mostly only see things people have paid for you to see?

      Google makes you stupid.

  2. My Way – Search Engine Without The Ads? You’re wrong they have a lot of ads. The site is owned by IAC, the same company that owns Ask.com. The ads are from Google and the default search engine is Ask.com.

  3. Are they related in anyway to excite.com? Nearly every aspect of the sight is identical, minus the ads.

  4. Excite is also owned by IAC. Other properties: [en.wikipedia.org]

    Search for “adsense” on MyWay. Here’s the structure of the page:

    10 ads
    10 results
    5 ads

    No ads? A lot of ads.

  5. This MyWay site was my homepage when I got a Dell. :D

    I used to use their toolbar and it was highly customizable also. I wouldn’t use this search engine though. I don’t know how relevant the search results are. Therefore, I’ll be staying with Google.

  6. Yes there are ads, but they are text ads not gignormas bandwidth eating flashing banner ads.

  7. Ionut: When writing this article, I did not consider the “sponsered links” (which was mentioned in the article) advertisements. Every search I did came up with the sponsered links, but no popups or banners, etc. Perhaps we have a different idea of what is considered an “advertisement.”

    Generally speaking, using sponsered links to profit is much less obtrusive, and easy on the eye. Yahoo has some pretty large advertisements on their search page. (One of them was a big advertisement for Ford a moment ago). I’d use My Way or Google any day over other options simply because they use sponsored links that are hardly noticed.

    Max: Kinda funny this was the default homepage with your Dell. I don’t think I paid any attention to what the default was set to on my Dell! I don’t think it was this, otherwise I probably would have paid more attention.

  8. (One of them was a big advertisement for Ford a moment ago)

    I was just thinking, how could I have missed that since I have been in Yahoo quite a bit tonight, then it dawned on me…AdBlock Plus!

  9. MyWay is associated with MyWebSearch, what some people considder to be a pest.

  10. Myway is by far the WORST!! I haven’t been able to check my email in 2 days, as soon as I can get back in I’m going to Yahoo with my account! Myway=HORRIBLE!!!!!

  11. In any event, they need a redesign fast! Their website is stuck in the nineties…

  12. Pieter wrote:
    In any event, they need a redesign fast! Their website is stuck in the nineties…

    It actually reminds me of Yahoo from back in the day.

  13. these advertisement websites are insane why cant i just look through google without ending up in a stupid page like this wasting my time its not even real am becoming stupider by the minute

    • Fawn M. Linschoten

      I have also been frustrated for years at search engines that look like all adverting too. Most of the time all I need are facts. It would be less bothersome and probably more productive for all if the related advertising were in the form of advertisements in little boxes or something. I also do not like waiting through an ad to get to my information. Time is Money to all of us.

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