Back in September when there was a ton of hype surrounding the new iPod Touch and the drop in price of the iPhone, there was also another big story over at Apple. They announced that NBC didn’t intend to renew their contract with iTunes once their current contract ran out in December. December came and went and sure enough, NBC didn’t renew their contract. Apparently the two couldn’t agree on a price, NBC wanted to charge double the price shows were being sold at while Apple wanted to drop the price.
Not even an entire month after NBC’s contract ended and the Financial Times is reporting that NBC’s CEO, Jeff Zucker, has patched relations with Apple. The Financial Times says:
Mr Zucker appears to have patched up relations with Apple after a pricing dispute last year led NBC to pull its shows from the iTunes digital media store. “We’ve said all along that we admire Apple, that we want to be in business with Apple,” he said. “We’re great fans of Steve Jobs.”
Apparently NBC is realizing that getting something instead of nothing is better when it comes to selling TV shows on iTunes, and it didn’t take them long to realize this. Apple sure does know how to stand their ground, don’t they?