Netscape has decided to really lay it out on the table now! To help promote their recently launched Digg-like site they are offering $1,000 per month for the top Digg, Reddit, Flickr, and Newsvine users. They want the people to be in the top 20 and they are willing to pay about a dozen people.
I don’t think they will be able to accomplish the surge in readership that they expect by getting all of the top users. Here is a small portion of the text from the announcement (I place emphasis on certain things by making it bold):
We will pay you $1,000 a month for your “social bookmarking” rights. Put in at least 150 stories a month and we’ll give you $12,000 a year. (note: most of these folks put in 250-400 stories a month, so that 150 baseline is just that–a baseline). Now, this offer is going to get a big response I know, so we’re going to have to limit to a dozen or so folks. However, I’m absolutely convinced that the top 20 people on DIGG, Delicious, Flickr, MySpace, and Reddit are worth $1,000 a month and if we’re the first folks to pay them that is fine with me–we will take the risk and the arrows from the folks who think we’re corrupting the community process (is there anyone out there who thinks this any more?!). We’re gonna identify this people in our system as “Netscape Navigators,” and they will work with our full-time “Netscape Anchors” to build a community. I see a day when we have the eight full-time Anchors working with two dozen Navigators to keep the site fresh and clean (hmm… I think I need a better choice of words here).
Just to clarify, he’s offering people money to do your social bookmarking on netscape. I don’t see myself jumping ship on digg.
I have a feeling that will be the response from most of the top users because many of them are dedicated to their site whether it be Digg, Reddit, or any of the others. I think all Netscape is going to get from this is a bunch of bad publicity.
lollerskater mentioned in the comments the new Reddit logo for today: