Performancing Partners Closes Shop

At the end of December, there was quite the buzz over PayPerPost acquiring part of Performancing, know for their blogging tools such as metrics, and their blog advertising network. PayPerPost was to acquire their metrics and classifieds exchange. Only days later, PayPerPost backed out on the acquisition. Last night, Performancing announced that they were closing their advertising network, Performancing Partners.

On their blog, Chris Garrett made the following announcement:

“I’m sad to tell you that Partners has to close. While I have every faith it could have worked, it wasn’t going to happen fast enough. Without more money invested it wasn’t going to happen at all.

Any ads currently in the system will continue to run until the end of the month at which time the ad code will stop working. Please take your ad code down from your templates then. Remaining ad time will of course be refunded.

This news is surely not going to be popular. All I can say is thank you to all the publishers and advertisers who tried the service and to all the people in the forums who provided feedback and ideas. I am gutted I couldn’t have some time to act on your suggestions.”

Performancing has had numerous struggles recently, including when their CEO left.  I’m sure this was not an easy move for the Performancing team, and I’m sure there’s a lot of disappointment all around. They also rebranded the blog editor and named is ScribeFire.  There’s a message saying a site will be there shortly, however that’s been up since the PayPerPost deal.  I’m wondering if there are any plans to even continue that.

Blogger’s really latched onto Performancing which seemed to be pretty promising until recently.  Performancing Partners will officially close shop at the end of the month, at which point ad code publishers have placed onto their sites will no longer work. Failure is a hard thing to swallow.

Thanks for the tip Curtiss!