Nintendo had the big DS Lite Launch Party this morning at the Nintendo World Store in the Rockefeller Center. The line piled up because the first 100 buyers got a free copy of Brain Age and a carrying case.
Engadget has a ton of pictures from the event, many which include people dressed up as popular Nintendo characters like Mario. The picture that I have here really captures how popular the event must have been there.
News Source: Engadget