So last week there was a story about a girl, Colby Curtin, that touched the hearts of thousands of readers, and Pixar played an important roll in it all. She was dying of vascular cancer, and her last wish was to see the movie Up. The only problem was that the movie is only in theaters, and she was to ill to be transported. So a friend of the family made a call to Pixar, and it touched their hearts enough to fly an employee out with a DVD to the family’s home the next day (on June 10th). Just 7-hours after watching the movie Colby passed away.
Pixar didn’t want to comment on the story, and from what I’ve read Pixar even asked the mother not to talk to the media about it. They wouldn’t even release the name of the employee who had gone out to the family’s house. They weren’t doing it for the publicity, they were doing it because they cared. They cared so much that they wasted no time getting out there, and that made all the difference. Bravo Pixar. It’s not often that you hear of a big company striving to make a difference in someone’s life.
After 24-hours the source of the article reported that it had been read by over 400,000 readers on their site. Not to mention the thousands of other people that I’m sure read the story in forums, blogs, and countless other sites. It’s safe to say that this story has traveled around the world.
I had also read that this isn’t the first time Pixar has done something like this, and it’s never the media attention they’re after. I guess they are the only ones who know how many wishes they’ve made come true, and hopefully they’ll keep doing so.