We’ve already heard over and over again that sales of CD’s are down, way down. People are turning to online services like iTunes to get their music and therefore have no reason to go out and purchase entire CD’s from retailers. The recording industry isn’t willing to let CD sales slip away quite yet though, so they’ve come up with a new way that they hope will help. Coming this Fall, users will be able to purchase Ringles (not Pringles) which will be a combination of singles from an artist, and a ringtone.
The term Ringles was approved by none other than the RIAA who also designed a logo to help "brand" it. As mentioned, a Ringle will include three songs. One will be an original version of a song, the second will be a remix, and the third will be an older song from the artist. Additionally, a ringtone from the artist will be included. Thus far, Sony BMG (who developed the concept) and Universal Music Group are the only ones that will be making the Ringles.
While it may not sound like a terrible idea, I’m doubtful that it will be successful. First of all, each Ringle will cost anywhere from $5.98 to $6.98 which hardly seems worth it for three songs and a ringtone. I think consumers will quickly label Ringles a rip-off. Secondly, the music industry tried the whole "single" concept before and it didn’t really take-off. I don’t think adding a ringtone is going to make singles that much more appealing.
According to PC Magazine, we can expect to see these Ringles at some point in stores like Wal-Mart, Target, Best Buy, and Amazon. Anyone interested?