Any successful business owner knows that one of the most important aspects to any business is branding which goes hand-in-hand with marketing. When a company or product has been successfully branded, people will be able to recognize it and will be more likely to use it because it's familiar (brand loyalty). Recently the list of the top 100 most powerful brands was released from market research

TechCrunch is reporting that "Something big is brewing between Google and eBay's Skype." Whatever is brewing, whether it's a full-blown acquisition or a partnership, this could be pretty big. Michael Arrington says that for several weeks now, there have been rumors that the two companies were chatting and trying to work out details, and that an announcement regarding what they intend to do will be made in the "near future." So what could this

A proposed boycott on eBay listings went into effect on Monday, and since then the number of listings on the site dropped from around 14.5 million down to 14 million. That comes out to a 3% drop overall, which isn't quite as high as the strikers would have liked to see. They were hoping to see the listings drop down to 12 million or even

There have been several changes at eBay over the last week that haven't made their users happy. First there was the announcement that they were lowing their listing fees but raising the final value fee, and then there was the announcement that sellers will no longer be able to leave negative feedback. As a result, there's a group of people who

eBay's feedback system has been around ever since February of 1996 when the founder, Pierre Omidyar sought to implement a way for members to exchange experiences. He explained that some people are honest, but others aren't and the hope was that by sharing experiences, the dishonest would be driven away. The feedback system has

eBay has angered a lot of sellers over the years because they are frequently jacking up the cost of their fees to list the items. They are trying to make amends with all of the sellers by lowering fees across the board, which will become effective on February 20th, 2008. Well, maybe not all the way across the board.

Some of the listing fees

eBay's CEO, Meg Whitman said shortly after she came onboard at eBay that "no CEO should stay more than a decade in the same job because people need new challenges and organizations need fresh perspectives." She joined the company in March of 1998 when there were only 29 employees employed over at eBay. It's been about 10 years since her first