Top 100 Brands.pngAny successful business owner knows that one of the most important aspects to any business is branding which goes hand-in-hand with marketing. When a company or product has been successfully branded, people will be able to recognize it and will be more likely to use it because it’s familiar (brand loyalty). Recently the list of the top 100 most powerful brands was released from market research firm Millward Brown Optimor. They interviewed over a million consumers around the World and used that combined with financial data to come up with their list. The results are actually pretty interesting, and 28 of the companies that made the top 100 are related to Tech in one way or another.

Out of all the brands out there, do you have any guesses as to which company topped the list? We were thinking something like Coca-Cola or McDonald’s would top the list because those seem to be two brands that everybody knows. As it turns out, good ole’ Google took the #1 slot. Here’s a look at the top 10 brands, and then we’ll take a look at some of the top Tech companies.

  • #1 – Google
  • #2 – GE
  • #3 – Microsoft
  • #4 – Coca-Cola
  • #5 – China Mobile
  • #6 – IBM
  • #7 – Apple
  • #8 – McDonald’s
  • #9 – Nokia
  • #10 – Marlboro

Are any of you surprised that Microsoft was number three on the list and IBM managed to beat out Apple? Joining the ranks of Google, Microsoft, IBM, Apple, and Nokia, other tech companies that made the list include:

  • #16 – HP
  • #22 – Cisco Systems
  • #26 – Oracle
  • #27 – Intel
  • #41 – Dell
  • #51 – BlackBerry
  • #61 – Amazon
  • #62 – Yahoo!
  • #65 – eBay
  • #92 – Motorola

It’s hard to believe that Yahoo ranks #62 on the list out of all of those because while Google has come and marched in on their parade, they are still a very popular Search Engine around the World.

Included in the report from company that put this list together was a note about three different emerging trends and one of them is the technology boom. They say, “The technology sector (including mobile operators), which accounted for 28 of the top 100 brands, outperformed all other categories in this year’s BrandZ Ranking, with a brand value growth of $187.5 billion. This is more than half of the Top 100’s total increase.”

Clearly the Technology Sector is booming, but will it last?


Want to view the complete list? Click here (it’s a PDF).