Ever since October when Google announced that they were purchasing YouTube for 1.65 billion, lots of big questions were asked. The most obvious was whether or not Google was going to keep the two services separate. It was quickly answered that in fact, the two services would remain separate. Then we were left wondering how Google would incorporate themselves into YouTube as a separate service.
Today, Google has released some insight as to the future of Google Video and YouTube. The official press release can be found here. Below are some of the highlights:
First, starting today, YouTube video results will appear in the Google Video search index. If you were to do a search, you’ll notice Google Video, and YouTube results intermingled. There are also thumbnails to click on that will take you over to YouTube.
Google will support YouTube by providing access to search and monetization platforms. This of course would be the obvious. Google’s biggest strength is their searching technologies. Monetization is another no-brainer with their Google AdSense and AdWords programs. Also important is that the YouTube co-founders and their team will still be responsible for innovating “new ways for people to broadcast themselves.”
Going back to the monetization of YouTube, just this week, Google announced another new innovative way to distribute ads. They say that they’re working on “grouping together high quality video content from providers with high quality ads and offering them as playlists which publishers can select from and display on their AdSense sites.” More details about this idea can be found on the AdSense blog.
For the sake of both Google, but particularly YouTube, I think it is great that they will be separate services. I also think that they both have a lot to offer each other. YouTube with their community of users, and Google with their strengths in searching technology and monetization.