We’ve been talking for over a year now about the “war” between HD DVD and Blu-ray and who would come out of this the clear winner. Each side has had their ups and downs over the last several months, but both have remained pretty equal in terms of popularity and support. Things are about to change though after Warner Brothers made an announcement that they are leaving HD DVD behind and going exclusively with Blu-ray. Up until this announcement, Warner Brothers was one of those companies that supported both. They’re calling it a “long-term strategic decision,” a decision that could be a huge blow to Toshiba’s HD DVD camp. Analysts are already predicting that this move could be the final blow that could cause HD DVD to die.
Toshiba was obviously taken back by this announcement because after it was made, they completely changed their plans to appear at CES, the Consumer Electronics Show which is currently going on in Las Vegas. “Based on the timing of the Warner Home Video announcement today, the HD DVD Promotional Group has decided to cancel 1:1 press meetings at CES, in addition to the press conference that was scheduled for Sunday evening. We apologize for any inconvenience this may cause… We are currently discussing the potential impact of this announcement with the other HD DVD partner companies and evaluating next steps.” The saddest part of the whole thing? People at CES are receiving HD DVD Sponsored backpacks. They paid some hefty money to advertise and now they’re not even going to be at the conference.
Is there hope left for HD DVD? I’m starting to think that Blu-ray just might manage to come out of this a winner…