Comments on: What’s Going On With Microsoft’s Ad Compaign? http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/ Technology News Mon, 23 Nov 2009 08:18:55 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Carl http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143446 Carl Fri, 19 Sep 2008 21:27:50 +0000 http://cybernetnews.com/?p=15297#comment-143446 Anybody remember the E-Trade ad from a few Super Bowls ago with the dancing chimp? Now that was an advertisement. "Well, we just wasted 2 million bucks." Awesome! Anybody remember the E-Trade ad from a few Super Bowls ago with the dancing chimp? Now that was an advertisement.

“Well, we just wasted 2 million bucks.”

Awesome!

]]> By: netster007x http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143421 netster007x Fri, 19 Sep 2008 01:12:46 +0000 http://cybernetnews.com/?p=15297#comment-143421 Strange, it seems they can't make their mind up. Mojave, Seinfeld, now ani-"get a mac." I think this is probably a better format when it comes to getting their message across than the Seinfeld ones, so I hope they really go thru w/ it. Also, seeing those Mojave clips on the web, I really think it would be a a good idea to broadcast some of those as well. Heck, there wouldn't even be a big production cost since they already made 'em! Strange, it seems they can’t make their mind up. Mojave, Seinfeld, now ani-”get a mac.”

I think this is probably a better format when it comes to getting their message across than the Seinfeld ones, so I hope they really go thru w/ it.

Also, seeing those Mojave clips on the web, I really think it would be a a good idea to broadcast some of those as well. Heck, there wouldn’t even be a big production cost since they already made ‘em!

]]> By: Wandering http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143416 Wandering Thu, 18 Sep 2008 23:28:58 +0000 http://cybernetnews.com/?p=15297#comment-143416 I know it's hard to believe, but the point of an advertisement is not to get you talking about the advertisement, whether you like it or hate it. It is to get you talking about, thinking about, looking at, and finally buying the product. I am sure some of the enthusiasts here would gladly buy a copy of the two ads, but will they buy Vista? You might think about how many copies of Vista they will have to sell to recover what they blew on these two bombs. Cutting their losses was a wonderful idea - even if it is a bit late. They are not yet in the entertainment business with Vista. They were the wrong ads for the wrong product. Still, they seem to have learned, even if late. Time will tell. I know it’s hard to believe, but the point of an advertisement is not to get you talking about the advertisement, whether you like it or hate it. It is to get you talking about, thinking about, looking at, and finally buying the product. I am sure some of the enthusiasts here would gladly buy a copy of the two ads, but will they buy Vista?

You might think about how many copies of Vista they will have to sell to recover what they blew on these two bombs. Cutting their losses was a wonderful idea – even if it is a bit late.

They are not yet in the entertainment business with Vista. They were the wrong ads for the wrong product. Still, they seem to have learned, even if late. Time will tell.

]]> By: Ashley http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143408 Ashley Thu, 18 Sep 2008 20:45:08 +0000 http://cybernetnews.com/?p=15297#comment-143408 <div class="commentquote"><a href="#comment-143402" rel="nofollow">Pieter wrote:</a><blockquote>Ouch. They scrapped the Seinfeld ads right when I started liking them… :?</blockquote></div> They haven't ditched them yet, they are just asking the marketing firm to focus more on the "I'm a PC" ads.<div class="commentquote"><a href="#comment-143403" rel="nofollow">Omar Upegui wrote:</a><blockquote>The Seinfield/Gates ads were a total failure from the very beginning. There was no message, and an ad without a message is not an ad. </blockquote></div> Really? I wasn't, and still am not ready to call them a total failure. They definitely got people talking and while there was no direct message, an indirect message was there at the end when the little Vista orb popped up on the screen and they flashed the address for windows.com. I still thinking Microsoft is heading somewhere with the ads, we'll just have to wait and see.<div class="commentquote"><a href="#comment-143406" rel="nofollow">AndyDrum wrote:</a><blockquote>There are plenty of companies that release ridiculous ads! (remember the sponge monkeys for Quiznos?) I love those ads and I hope there are many more. The “Buy a Mac” ones are getting old anyway.</blockquote></div> Ahhh the monkeys! As a side note, the Gates/Seinfeld ads remind me of movies like Napoleon Dynamite where there really isn't a point to it, yet some people still love it and talk about it. Pieter wrote:
Ouch. They scrapped the Seinfeld ads right when I started liking them… :?

They haven’t ditched them yet, they are just asking the marketing firm to focus more on the “I’m a PC” ads.

Omar Upegui wrote:
The Seinfield/Gates ads were a total failure from the very beginning. There was no message, and an ad without a message is not an ad.

Really? I wasn’t, and still am not ready to call them a total failure. They definitely got people talking and while there was no direct message, an indirect message was there at the end when the little Vista orb popped up on the screen and they flashed the address for windows.com.

I still thinking Microsoft is heading somewhere with the ads, we’ll just have to wait and see.

AndyDrum wrote:
There are plenty of companies that release ridiculous ads! (remember the sponge monkeys for Quiznos?) I love those ads and I hope there are many more. The “Buy a Mac” ones are getting old anyway.

Ahhh the monkeys!

As a side note, the Gates/Seinfeld ads remind me of movies like Napoleon Dynamite where there really isn’t a point to it, yet some people still love it and talk about it.

]]> By: AndyDrum http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143406 AndyDrum Thu, 18 Sep 2008 20:11:40 +0000 http://cybernetnews.com/?p=15297#comment-143406 There are plenty of companies that release ridiculous ads! (remember the sponge monkeys for Quiznos?) I love those ads and I hope there are many more. The "Buy a Mac" ones are getting old anyway. There are plenty of companies that release ridiculous ads! (remember the sponge monkeys for Quiznos?) I love those ads and I hope there are many more. The “Buy a Mac” ones are getting old anyway.

]]> By: Lashiec http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143405 Lashiec Thu, 18 Sep 2008 18:46:08 +0000 http://cybernetnews.com/?p=15297#comment-143405 No good, the second ad was actually good. With a $300 million campaign, can't they continue with the Gates / Seinfeld venture in the "real world" while they roll out more conventional ads? No good, the second ad was actually good. With a $300 million campaign, can’t they continue with the Gates / Seinfeld venture in the “real world” while they roll out more conventional ads?

]]> By: Omar Upegui http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143403 Omar Upegui Thu, 18 Sep 2008 18:28:05 +0000 http://cybernetnews.com/?p=15297#comment-143403 The Seinfield/Gates ads were a total failure from the very beginning. There was no message, and an ad without a message is not an ad. Finally the Redmond guys saw the light and will use "to the point" ads; they just discovered wet water. "In Microsoft, I see a company that's deathly afraid of Google and even more scared of being cornered out of the online space. And so in its desire to capture more search market share and gain a foothold in the advertising market, it forgot about Windows and more importantly, forgot about Apple." Now they're trying to catch up desperately. The Seinfield/Gates ads were a total failure from the very beginning. There was no message, and an ad without a message is not an ad.

Finally the Redmond guys saw the light and will use “to the point” ads; they just discovered wet water.

“In Microsoft, I see a company that’s deathly afraid of Google and even more scared of being cornered out of the online space. And so in its desire to capture more search market share and gain a foothold in the advertising market, it forgot about Windows and more importantly, forgot about Apple.”

Now they’re trying to catch up desperately.

]]> By: Pieter http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143402 Pieter Thu, 18 Sep 2008 18:26:17 +0000 http://cybernetnews.com/?p=15297#comment-143402 Ouch. They scrapped the Seinfeld ads right when I started liking them... :? Ouch. They scrapped the Seinfeld ads right when I started liking them… :?

]]> By: Web Talk http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143399 Web Talk Thu, 18 Sep 2008 16:27:29 +0000 http://cybernetnews.com/?p=15297#comment-143399 <div class="commentquote"><a href="#comment-143398" rel="nofollow">frank wrote:</a><blockquote>i dont know but it looks fishy to me. Microsoft doesn’t do anything without thinking better, above all when they stop a new campaign loosing in this way a lot of money…maybe it is just a matter of ads and competition getting tougher…</blockquote></div> frank wrote:
i dont know but it looks fishy to me. Microsoft doesn’t do anything without thinking better, above all when they stop a new campaign loosing in this way a lot of money…maybe it is just a matter of ads and competition getting tougher…

]]> By: frank http://cybernetnews.com/whats-going-on-with-microsofts-ad-compaign/comment-page-1/#comment-143398 frank Thu, 18 Sep 2008 16:27:08 +0000 http://cybernetnews.com/?p=15297#comment-143398 i dont know but it looks fishy to me. Microsoft doesn't do anything without thinking better, above all when they stop a new campaign loosing in this way a lot of money...maybe it is just a matter of ads and competition getting tougher... i dont know but it looks fishy to me. Microsoft doesn’t do anything without thinking better, above all when they stop a new campaign loosing in this way a lot of money…maybe it is just a matter of ads and competition getting tougher…

]]>