Everyone was wondering how Mozilla planned to market Firefox 2.0 and it looks like they have revealed how. They have started the World Firefox Day and want to put your name in the new Firefox 2.0 that is scheduled for release this fall. All you have to do is enter in your name and email address and then enter your friends name and email address. If they download and install Firefox before September 15, 2006 then both of your names will be included on the digital Firefox “wall”.
Here are some quick things I thought were interesting from their FAQ’s page:
- This started yesterday, July 15, because it was Mozilla’s birthday.
- You can only nominate one friend so you need to make sure that they aren’t using Firefox.
- There will also be a wall at the Mozilla headquarters, and they plan on bringing it with to conferences and such.
- They are still working on the details of how to display it in Firefox 2.
Even non-Firefox fans have to give Mozilla credit for their clever marketing plan. The problem that I have is that I don’t know many people that don’t have Firefox :D .