I agree that for most, myself included, the current 1-2GB really is essentially the same as unlimited. This is why I can’t understand those who claim this kills the incentive of buying a Plus account. However, it’s cool to know that you can never run out of storage, nomatter how hard you try. I still do occasionally get an auto response from people saying their storage quota is full. I guess these will be a thing of the past. I think it will be cool to have unlimited storage, but more for peace of mind and bragging rights than any actual enhancement. There is a slight chance people start using massive storage amounts just for the sake of it, and this move has to be reversed.

Yahoo! mail is strong and moving in the right direction!

“Unlimited” is an attention getter and is a keyword that a lot of people look for when picking out things…such as Internet service. If someone offered 100 terabytes of bandwidth on your Internet service plan, and someone else offered “unlimited” for the same price, almost everyone would rather go with the unlimited. It’s not that you’ll run out with the 100 terabytes, but it is just nice to know that you never have to think about the limitation.

For most people 2 Gigs is equivalent to unlimited.

There is now way Yahoo! can deliver on their promise of unlimited email storage. There is no such thing. There is a finite amount of data storage on the planet. However, they realize that most people use a very, very small percentage of the total allocated storage space and only a few power users use a large amount of space. Knowing this, they can advertise unlimited storage.

Google could actually advertise “unlimited storage” in the same way if they wanted to; they certainly have the server capacity; however, no one will ever really get “unlimited” space.

I think its cool of Yahoo!…but only a tiny percentage of power e-mail users will be jumping for joy.

I think GMail has to follow, even if only for marketing purposes.