Yesterday, Yahoo expanded their oneSearch feature and made it available for just about any phone in the US on Yahoo! Mobile Web Service. oneSearch will give you quick access to important answers while you’re on the go.
oneSearch provides you with a convenient way to perform your searches. It uses context like your zip code for location to provide you with relevant search results. The results you receive after performing a search are varied depending on what you’re searching for.
For example, if you’re searching for a camera, it will provide you results divided into categories like products, product categories, and nearby camera stores. Another example is if you’re searching for pizza. oneSearch will pull up a list of options with phone numbers and ratings from users for the different pizza places around, and you’ll also see business categories pertaining to it, Flickr photos of pizza, and several related web sites.
If you were to select one of the options that it gave you, you’d get another layer of information with the “extended details” option(pictured to the left). Then you’d see more options like getting directions, or actually reading the reviews for the restaurant from Yahoo users who’ve rated or reviewed it on Yahoo Local.
You’ll probably notice that Yahoo is monetizing oneSearch by using advertisements, and sponsored links. Overall, the search results will give more more than just a bunch of links to Yahoo pages, and the interface is much improved, so the discrete adds will probably be worth it.
If you’re wanting to get oneSearch on your mobile phone (if you’re in the US), you can click here , and in the upper right corner you’ll be able to enter in your phone number to receive a text message with a link to get you started with oneSearch on the mobile web.
Yahoo is definitely taking the competition with Google seriously because they’ve made the extra effort to create a PDF that compares the two. If I had to choose between using Yahoo’s oneSearch on my mobile phone over Google’s search, at this point I’d pick Yahoo. They’ve done a great job of integrating their services to provide a concise helpful mobile search.