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YouTube Gaining in the Ranks

January 11th, 2007
3 Comments Written by Ashley


YouTube is continuing their growth, and according to Alexa, they are now ranked #4 on the web. Ahead of them ranked numbers one, two, and three are Yahoo, Google, and MSN respectively. Back in November there was talk of YouTube statistics going flat after Google acquired them. After looking at the Alexa chart, it appears they’ve had some pretty steady growth all along. Despite there being a big difference between #3 (MSN), and YouTube, their growth is still exceptional.

According to Read/Write Web, around 6 months ago, YouTube had broken into the top 10 on Alexa.  They’ve had quite a bit of growth since then to overcome MySpace and Baidu (China’s popular search engine) to get to their #4 spot at present. These results were compared with Compete as well as comScore, although both of those services only measure the U.S. data.

Also remarkable is that looking at a graph with other top sites such as YouTube, MySpace, Orkut, and Baidu– YouTube is the only one that continues to climb the ranks.  The others have shown to level off, giving the impression that they are entirely saturated.

I also thought I’d take a look at some of the other competitors in the world of online video.  The graph above compares metacafe.com with revver.com and dailymotion.com.  What is most impressive is the steady climb that DailyMotion has had over the last 6 months. Despite this, neither of those services come close to where YouTube stands.

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    Why did anyone think that being bought by Google would slow it’s expansion? YouTube received a lot of free publicity during the acquisition.

    I think that if Google starts preventing people from uploading copyrights material then you will see a decline is usage.

    I used to visit YouTube a lot to watch funny commercials and Saturday Night Live clips. Since the SNL clips were removed, I stopped visiting.

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    I’m surprised that companies are going after YouTube for copyright problems because I would think that they would want to make friends with Google. I guess they see more value in keeping their shows/movie clips off of the Internet, which is hard to believe.

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    It would be different of these companies had a web distribution strategy but most don’t. The ones who do are usually poorly implemented. The best I’ve seen so far is ABC television which allows viewing of it’s most popular shows online. The interface is easy to use and the commercials are few-and-far between and most importantly short.

    Media companies should be teaming up with YouTube and sharing the revenue.

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