Zoho took a pretty big leap today, and it will likely pay off in big ways for them. What they decided to do is leverage Google and Yahoo’s rapidly growing user base to help attract new users. How so? Instead of having to create a Zoho account new (and existing) users can simply login using their Google or Yahoo credentials.
This is a smart move because now users don’t have to worry about going through the sign-up process, and then having yet another login/password that they have to remember. I’m sure a fair amount of Google Docs users haven’t jumped on the Zoho bandwagon for exactly that reason.
Already have a Zoho account? No problem… here’s what the Zoho blog has to say about the new system:
- If you already have a Zoho account with your Google or Yahoo! email address, you will be logged in to the Zoho account automatically.
- If you do not have a Zoho account with your Google or Yahoo email address, then you have the option to either associate the Google or Yahoo email address with your existing Zoho account (under Accounts) or you can create a new one.
- If you add your Gmail and Yahoo email addresses (under ‘My Email IDs‘ section) and confirm them, you’ll be able to login to your Zoho Account with either your Zoho Account, Google Account or your Yahoo! Account.
If the unified login process isn’t enough of a benefit then maybe you’ll like the fact that you can import contacts from both Google and Yahoo to your Zoho account. I tried this out and it was literally a 10-second process: go to your Zoho Accounts page, select Contacts, click Import, and select the service you want to import from. Done!
The next logical step for Zoho would probably be support for OpenID, but in my eyes they were smart for starting with Google and Yahoo accounts. Right now OpenID is still only known and used by the slightly more tech-savvy crowd, whereas most people already have a Google or Yahoo account.